Email Marketing Software
Email marketing software allows businesses to build and manage email lists, segment those lists to target email sends, and track subscriber responses. These email marketing tools can be used to create customised emails by using HTML and CSS or by using simple WYSIWYG editors. While adhering to the rules governing email outreach, email marketing software assists marketers in creating, sending, and tracking subscriber emails. The majority of email marketing solutions perform this in bulk, which boosts effectiveness. Email blasts is a typical term for these bulk communications.
Email marketing software integrates with CRM software, allowing the platform’s predictive capabilities to be enhanced. Email marketing is frequently included in marketing automation tools. This category includes email marketing point solutions that do not typically offer a full suite of additional automation features across multiple channels.
The tools available range from batch-and-blast offerings to those that let customers set up customised, triggered messages. The messages are depending on the subscriber’s actions or demographics. For instance, if a subscriber clicks a link in an email to obtain a whitepaper or buying guide, or if they fall within your target demographic. The most basic email marketing tools are made for distributing newsletters or ads.
AWeber – Email marketing that gets delivered, gets opened, and gets results
- Email automations
- Advanced message analytics
- Email sales tracking
- Collect subscribers
GetResponse – Powerful, simplified tool to send emails, create pages, and automate your marketing
- Everything from Free and more
- Email marketing and automation
- Signup and contact forms and lists for 500+ contacts
- Website builder and landing pages
- Autoresponders
moosend – The Easiest Email Marketing and Automation Software
- Premade Automation Templates
- 100+ Triggers
- User Action Tracking
- Visual Workflow Builder
- Website Activity Tracking
- Holistic Reporting
ActiveCampaign – Grow your business with customer experience automation
- Marketing automation
- Built-in integrations
- Conditional email content
- Onsite/In-app contact tracking
- Contact location/travel tracking
- Drag-and-drop email designer
Klaviyo – Drive 32% of your BFCM revenue with marketing automation
- Connects to your online store and other tools—with just a few clicks
- SMS and email campaigns made simple and seamless
- Reach exactly the right people with customer segmentation
- Personalized emails and texts, automatically sent based on how customers interact with your brand
MailerLite – Create, email marketing, automations, landing pages, signup forms, websites your audience will love
- Drag & drop editor
- Automation
- Pop-ups
- Surveys and Quizzes
- Landing pages
Constant Contact – Create email marketing campaigns like a pro with easy-to-use features. Powerful email. Real results.
- Post to Facebook, Instagram and Twitter all at once
- Integrations with popular tools like Shopify, WooCommerce, Canva and Etsy
- Dynamic content personalization
- Automated communications (e.g. resend to non-openers)
- In-depth reporting including conversion and sales
Salesforce – Drive growth with magical Customer 360 experiences.
- Dynamic content
- Email deliverability reporting
- Reporting & Analytics
- Landing pages
- Drag-and-Drop Segmentation
ZOHO Campaigns – Email marketing software to engage your audience
- Dynamic personalization
- Email interactivity
- A/B testing
- Advanced email automation
- Drag-and-drop workflows
Litmus – All-in-one email marketing platform that provides the tools and solutions your team needs to create effective email campaigns that convert.
- Create high-impact, quality emails—quickly
- Easily personalize emails at scale
- Cut email testing and QA time by 50%
- Streamline review and approval processes to save 2+ hours
- Increase your email ROI by 43% with advanced insights
Intuit Mailchimp – Together Intuit and Mailchimp will provide an AI‑driven, end‑to‑end customer growth platform for small and mid‑market businesses
- Email & Online Marketing
- Lead Management
- Campaign Management
- Social Media Marketing
- Reporting & Analytics
- Platform & Infrastructure
iContact – Easiest email marketing tool for businesses
- Send personalized messages uniquely relevant to each subscriber
- Automatically send emails at the best time for each subscriber
- Get the help you need, every step of the way
- Easy automation with our email marketing platform
GMass – A Mail Merge, mass email, cold email and an email marketing service inside
Gmail
- Send mail merge in Gmail with Google Sheets
- Send cold emails with sequences that maximize responses
- Personalize Emails
- Schedule emails in Gmail
- Email tracking reports – Track opens, clicks, replies
- Validate your list with our built-in verifier to maximize deliverability
GetResponse – The CRM built for SMBs. Trusted by startups and sales teams who need to scale –– fast
- Onboard your team in minutes
- Analyze workflows and KPIs
- All-in-one CRM
- Lightning-fast onboarding
- Built to scale
Snovio – Scale your business and engage leads better with the sales toolbox and CRM platform that deliver growth.
- Email Finder
- Drip Campaigns
- Email Verifier
- Email Warm-up
- Sales CRM
- Email Finder Extensions
Robly – Email Marketing for Everyone. Focus on your business, we’ll take care of your emails
- Boost open rates with one click
- Go all-in on growth with actionable insights & analytics
- Timed delivery: emails land when subscribers are most likely to check email
- Create a virtuous deliverability cycle
- Segment, target, & test
ConvertKit – The creator marketing platform for your collection, album, book, podcast and newsletter
- Deliverability reporting
- Newsletter referral program
- Change a URL after an email is sent
- Subscriber engagement scoring
- Invite your team
- Priority support
Privy – the Fastest Way To Grow Sales With Email & SMS
- Newsletters
- Cart Abandonment and Customer Winback
- Welcome Emails, List Growth, and Spin to Win
- Cross Sell and Free Shipping Bar
- Privy Text and Broadcast Text
SendPulse – Accelerate your sales and grow your business on a single platform
- Deliver valuable content straight to your audience’s inboxes
- Reach your prospects on their mobile phones while they’re on the go
- Use Facebook Messenger, Telegram, and WhatsApp chatbots to connect with your audience in real time
- Connect with your subscribers, no matter what they’re doing online
Direct Mail for Mac – Create and send great looking email newsletters with Direct Mail, an easy to use email marketing app for the Mac.
- Email Personalization
- Get Instant Feedback
- Looks Great in Every Email Client
- Instant Preview
- Email Sign-up Forms
- Imports Contacts in a Flash
- Integrates with Thousands of Apps and Websites
Wunderkind – Provide one-to-one customer experiences at unprecedented scale through channels that you own.
- AB Testing and Abandoned Cart Saver
- Behavior Tracking and Behavioral Targeting
- Campaign Analytics andCampaign Segmentation
- Campaign Tracking and Contextual Targeting
Bluecore – Connect casual shoppers across channels to the products and experiences that transform them into lifetime customers with the only AI-driven retail marketing platform.
- Unified Retail Data Model
- A.I. Driven Recommendations
- Automated AI Driven Workflows
- Real-time Data Capture
Twilio – Easy to use, easy to scale email marketing
- Segment large audiences easily
- Create campaigns in fewer clicks
- Optimize email performance and engagement
- Grow your audience with powerful contact management
Pure360 – Better Email Marketing Starts Here.
- Seamlessly create beautiful emails. Personalise with simplicity.
- Have a better understanding of who you’re marketing to.
- Create better campaigns without the guesswork
- visually build and automate your campaigns
xtremepush – Deliver customer experiences that are real-time, personalised, data-driven and relevant.
- Smash the data silos and get a Single Customer View
- Break free from disconnected point solutions
- Consolidate your engagement channels on one platform
- Create personalised, data-driven customer experiences
- Engage your audience in real time at speed and scale
- Deliver optimised, profitable campaigns on every device
NetHunt – sales automation tool that helps you manage leads, nurture customer relations, monitor sales progress, and close more deals.
- Automate sales routine
- Centralize communication of multiple channels
- Generate and talk to leads on social media
- Sales and business reports
HubSpot – a CRM platform that’s both powerful and easy to use. Create delightful customer experiences. Have a delightful time doing it.
- Attract visitors through blogging, social media, ads, and more
- Convert visitors into customers with landing pages, email, marketing automation, ABM, and more.
- Track ROI with revenue attribution reporting.
- All powered by the customer data in your CRM to enable personalization at scale.
Oracle Marketing – Comprehensive, integrated marketing solution for launching cross-channel marketing programs and unify all prospect and customer marketing signals in a single view.
- Content Management
- Infinity Behavioral Intelligence
- Maxymiser Testing and Optimization
- Unity Customer Data Platform
Campaign Monitor – Drive results with unforgettable email marketing.
- Everything from Free and more
- Email marketing and automation
- Signup and contact forms and lists for 500+ contacts
- Website builder and landing pages
- Autoresponders
GetResponse – Powerful, simplified tool to send emails, create pages, and automate your marketing
- Customize any template or design to showcase your brand
- Display your brand at its best with precise adjustments to every aspect of your campaign in the email builder.
- Every template is responsive to mobile devices so you can send knowing your campaigns look great everywhere.
- Allow your email designer to lock sections of the template so that your team only updates what you want them
Email Marketing
What is email marketing?
The industry leader in email marketing software for small businesses is AWeber. Since its founding in 1998, AWeber has a 20-year track record of accomplishment in assisting over a million customers to effectively and simply interact with their prospects and consumers. AWeber offers the ability to swiftly construct responsive landing pages, load and manage contacts, send stunning emails, send immediate push alerts, and evaluate outcomes without having to be a tech whiz. It also offers award-winning 24/7 US-based customer service. AWeber collaborates with more than 1,000 software partners, enabling users to easily integrate with the tools and services they need to run and expand their businesses. AWeber is a privately held business with headquarters in Chalfont, Pennsylvania.
Does email marketing work?
The industry leader in email marketing software for small businesses is AWeber. Since its founding in 1998, AWeber has a 20-year track record of accomplishment in assisting over a million customers to effectively and simply interact with their prospects and consumers. AWeber offers the ability to swiftly construct responsive landing pages, load and manage contacts, send stunning emails, send immediate push alerts, and evaluate outcomes without having to be a tech whiz. It also offers award-winning 24/7 US-based customer service. AWeber collaborates with more than 1,000 software partners, enabling users to easily integrate with the tools and services they need to run and expand their businesses. AWeber is a privately held business with headquarters in Chalfont, Pennsylvania.
How to Choose an Email Marketing Platform
The industry leader in email marketing software for small businesses is AWeber. Since its founding in 1998, AWeber has a 20-year track record of accomplishment in assisting over a million customers to effectively and simply interact with their prospects and consumers. AWeber offers the ability to swiftly construct responsive landing pages, load and manage contacts, send stunning emails, send immediate push alerts, and evaluate outcomes without having to be a tech whiz. It also offers award-winning 24/7 US-based customer service. AWeber collaborates with more than 1,000 software partners, enabling users to easily integrate with the tools and services they need to run and expand their businesses. AWeber is a privately held business with headquarters in Chalfont, Pennsylvania.
1. AWeber
The industry leader in email marketing software for small businesses is AWeber. Since its founding in 1998, AWeber has a 20-year track record of accomplishment in assisting over a million customers to effectively and simply interact with their prospects and consumers. AWeber offers the ability to swiftly construct responsive landing pages, load and manage contacts, send stunning emails, send immediate push alerts, and evaluate outcomes without having to be a tech whiz. It also offers award-winning 24/7 US-based customer service. AWeber collaborates with more than 1,000 software partners, enabling users to easily integrate with the tools and services they need to run and expand their businesses. AWeber is a privately held business with headquarters in Chalfont, Pennsylvania.
2. GetResponse
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy liftying for you — no coding necessary.
GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, Ecommerce, live chats, webinars, paid ads, and more.
3. Moosend
Moosend is an award-winning all-in-one email marketing automation software with world-class features, cutting-edge automation flows, and lead generation tools that help you grow your business from day one.
You can create and send email marketing campaigns by creating visually appealing, professional email campaigns to engage your audience like a pro. By using their advanced segmentation features to send the right email to the right audience, stay organised with subscriber tags, and reduce unsubscribes, you can control your audience. With a single tool, you can create, launch, and optimise stunning landing pages and subscription forms, which can extend your reach
Moosend enables you to make your marketing more automated by creating delightful personalised digital experiences for your customers by automating repetitive tasks, and to assess your marketing success and gather valuable data for better decision-making to Keep Track of Your Efforts.
The most functional software comes with numerous benefits that will make you want to use it again and again. Furthermore, the software provides the best data control analysis and assists you in meeting 100% of your objectives. The dashboard is user-friendly, with the best backend settings, and allows you to easily communicate with clients.
Moosend’s landing page builder is the most user-friendly I’ve tried. It’s very simple to create a visually appealing page. Email automation is also excellent, comparable to MailChimp. You can try Moosend’s for free, as well as all of their SMB and Enterprise features. There is no need for a credit card.
4. ActiveCampaign
ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine transactional email and email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.
ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows adding channels, additional teams, locations, customer segments, etc.
The complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why they have all received sales emails for products they already own, been asked to review a product they returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth.
5. Klaviyo
Klaviyo is a growth marketing platform that enables the delivery of more personalised experiences via owned marketing channels such as email, SMS, in-app notifications, and the web. According to the vendor, brands have generated more than $3.7 billion in revenue through Klaviyo in the last year alone.
6. MailerLite
With MailerLite’s quick and scalable email marketing platform, you can expand your company by creating responsive newsletters, landing pages, and websites using the user-friendly drag-and-drop editor and pre-made themes, and use the iOS app to manage campaigns while on the go.
With cutting-edge features like pop-ups, integrated polls, Facebook targeted audiences, and auto resend campaigns you can attract subscribers and foster relationships.
Using segmentation, interest groups, and multi-trigger automation workflows, you can keep your audience interested by sending them relevant and timely email content. Sync data with WooCommerce and Shopify, use Zapier to connect workflows, use Stripe to sell digital goods and newsletter subscriptions, and much more. A/B testing should then be used to optimise after a thorough analysis of campaign results. There is a 30-day sample of the premium services included, a free trial account you can use, and 24-hour customer assistance.
7. Constant Contact
Constant Contact is a full-featured email marketing platform with features like real-time reporting, drag-and-drop editing, and social network integration. It is a tool for sending out mass emails to SMB clients. Constant Contact has been providing marketing automation since 2019.
Constant Contact provide powerful tools to simplify and amplify digital marketing for small businesses. They help you build strong connections and generate powerful results, whether you are driving sales, growing a customer base, or engaging an audience.
You can expand your audience with their landing pages, social media lead ads, and other tools, you can quickly build your list. Your customer relationships can be improved by connecting with people wherever they are via text, email, or social media, all from a single platform to increase engagement and results for your company. It also enable you to simplify your social media presence by creating and managing social media posts and advertisements to raise awareness, drive leads, and promote growth.
It integrates with your existing apps by connecting with the digital tools you are already using to grow your business, making you sell more online in less time. The ease of creating and sending emails is fantastic. At the same time, it lacks some of the features that Mailchimp offers at the entry level. This is still a good platform to use for small businesses looking for a way to communicate with their stakeholders.
Constant Contact is well-known as a provider of marketing solutions. It has been around for decades and is used by many businesses. The interface is simple to use. All basic and advanced tasks are available here. Email marketing is exceptional, as are other features that are unique to constant contact.
There are a few features missing, particularly in the free version, such as the ability to create segments from an uploaded list and run multivariate campaigns such as sender identification.
8. Salesforce
Salesforce Marketing Cloud provides businesses with professional-level email marketing software. Marketers can use Email Studio to create and send millions of personalised emails per day in order to maintain relationships with their customers.
Salesforce enables marketers to deliver promotional, transactional, and triggered messages in the moments that matter, from simple newsletters to AI-powered lifecycle journeys. Email Studio makes it simple to plan, personalise, segment, and optimise the customer journey, as well as measure campaign ROI using real-time feedback from users, monitor effectiveness, and plan for success.
Salesforce offers features and capabilities for any email marketing strategy and tools for any approach to email creation, including drag-and-drop to code-based tools such as drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data; personalization tools from straightforward dynamic content to robust AI-powered decisioning; marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content; prebuilt, mobile-optimized email templates; drag-and-drop content blocks; native connections with your favourite CMS tools; built-in A/B and multivariate testing; journey canvas for building cross-channel behaviour-based journeys; robust, real-time, dynamic reporting to track and optimize performance.
9. Zoho Campaigns
With the aid of the email marketing automation tool Zoho Campaigns, you can deliver the ideal message to your subscribers at the ideal moment. Using the pre-designed templates, layouts, and drag-and-drop editor, you can produce gorgeous emails in a matter of minutes.
Say goodbye to importing and exporting list data from CRM because Zoho Campaigns’ sync feature handles this task for you so you can concentrate on expanding your audience, customers, and sales. To automatically add people to a mailing list, you can easily integrate their pre-made sign-up forms on your website. You can still manually import subscriber data if it is on an excel sheet.
10. Litmus
Litmus provides industry-leading email personalization, optimization and collaboration software to help marketers get the best ROI from email marketing.
Litmus solutions improve marketing performance and increase customer engagement. The ability to efficiently create, test and collaborate on high volumes of email while creating highly personalized email experiences at scale helps marketers drive conversions and revenue more efficiently.
11. Intuit Mailchimp
Mailchimp is an email and marketing automation platform for growing businesses. With world-class marketing technology, award-winning customer support, and inspiring content, they help millions of customers around the world launch, build, and grow their businesses.
Mailchimp’s marketing platform enables their customers to sell online, connect with and grow their audience, and confidently create effective multichannel marketing campaigns across email, social media, landing pages, ads, websites, and more—all from a single platform.
Mailchimp offers great templates and an easy-to-use platform for up to 2000 subscribers for free. It simplifies the management of my monthly newsletter and blog emails. It’s simple to create and save emails, and it integrates with Google and social media for posting. You can go over all of the data and keep your list clean by removing inactive subscribers. The ease of use, especially the free version, is ideal for new businesses or clubs with limited resources. The paid version can be as complex as the user desires. Because it is a well-known programme, it is compatible with a wide range of other software platforms.
What you like about it is how simple it is to set up, as well as how you can design an email template with several custom merge tags that automatically fill in as you upload an excel file with contact information. Because it does this, it is compatible with almost any CRM.
12. iContact
iContact Professional Email Marketing helps businesses of all shapes and sizes get results. From small businesses to marketing professionals looking for strategies to grow their campaigns, to large callers with 15,000 to over 5 million subscribers, iContact has a plan to meet all your needs. health list
Every marketer knows that it is all about subscriber lists. The list management tool allows you to quickly and accurately add new contacts. From opt-in forms on your website or Facebook page to simple tools to get your subscriber list, you can create beautiful lists in seconds. Also enjoy the convenience of reverse processing and automatic subscription management.
Business growth makes your life busy. Whether you’re new to email or a seasoned veteran, busy marketers know they don’t have time to waste. Their Customer Success Manager will notify you within the first 30 days. Only iContact offers all customers unlimited technical support for the life of their account.
iContact’s modern and sleek interface makes it easy to create email experiences that beautifully reflect your brand. The fully customizable drag-and-drop theme editor lets you modify and save line layouts, color palettes, typography, and content blocks for uniquely transform your brand marketing into responsive and engaging emails.
Your email address is your gateway to personal communication with your audience. Learn more about contacts by identifying your preferences during signup. You can then drive better engagement with personalized and personalized messages, or even create a set of personalized messages to help engage and engage your customers over time. We call these answering machines. You call them wonderful.
Expand your reach and schedule posts on Facebook, Twitter and LinkedIn quickly and easily with the iContact all-in-one marketing solution. Amplify your posts by adding social sharing buttons to your emails. Use our tool to grow your list with the opt-in form on your Facebook page and watch your followers turn into valuable new email contacts.
When you’re working hard on a message, you want it to arrive in your inbox. Emails sent through iContact are not bypassed. Your messages will not fall into spam traps and will not be blacklisted by your ISP. Keeping track of your posts isn’t difficult. From tracking the big picture to tracking individual clicks, their tools make it easy to understand the metrics that matter. Their reports give you all the real-time data you need to create messages that convert and grow your revenue.
13. GMass
You may launch email marketing and email automation campaigns directly from your Gmail account thanks to the GMass plugin. Gmass is fantastic for getting in touch with lots of individuals about a particular topic. Instead of worrying about follow-ups, GMass takes care of them for you, allowing you to concentrate on more essential things. If you’re not computer literate, it could be challenging to change the way your emails are sent out. I hire for various states/areas, thus my emails occasionally come out as spammy because I run a big email campaign every week. Using the spam solver to figure out how to modify this is fantastic, but if you need to move forward, you’ll need to have some basic computer knowledge or seek assistance.
The ideal option for your business is GMass. With just a few clicks, you may send a sizable number of customised emails with GMass Merge. To avoid overwhelming your receivers, you may space out your sends with Schedule Sends. Key Email Campaign Reports provide insightful data on the effectiveness of your campaign. It is simple to get in touch with fresh leads and consumers thanks to the Email Outreach and Promotions capabilities. The GMass function makes sure that your emails always appear professional when you want to send cold emails.
14. Close
Close is a sales engagement CRM created to aid SMBs in converting more leads into income. Their focus is on the remote, nimble teams that will run businesses in the future. You’ve discovered the ideal sales tool if your team is technologically advanced and needs to grow without paying too much for business software.
Close allows you to phone, text, and email your leads without any further fees. You’ll reach more prospects, follow up more frequently, and close more transactions thanks to the Power Dialer’s abundance of productivity options, such as task reminders. For maximum team transparency, put everything on one timeline. Additionally, their integrated call coaching aids sales leaders in teaching their reps to double performance, all from within their CRM.
15. Snovio
Snovio is your ideal CRM for effective contact management and cold outreach. Find more convertible leads, verify contacts, track your leads’ progress, and automate cold outreach. With personalised automated outreach and over 2000 integration options, you can save your sales team time and increase revenue.
16. Robly
Robly is an email service provider created for businesses of all kinds that focuses on assisting non-profits, religious organisations, and educational institutions. It enables both novices and seasoned marketers achieve up to 50% higher open rates and expand email lists up to four times more quickly by utilising unique automation and AI technology.
The technologies from Robly distribute emails when recipients are most likely to read them, retarget non-openers automatically, and safeguard sender reputation by segmenting and stifling sends to disinterested individuals. The company was established in 2013 and has its corporate headquarters there. SoftwareReviews named Robly a winner of the 2022 Email Marketing Data Quadrant Award, and users on Crozdesk and G2 selected Robly as the category leader, the quality pick, and the champion for the happiest users.
Robly’s breakthrough OpenGen technology sends your first campaign as you would normally send it. OpenGen will then re-send your campaign 1-5 days later with a different subject line to only those subscribers who did not open your initial email.
Use a pop-up widget with Robly’s signature Exit-Intent technology instead of a standard sign-up widget to offer subscribers who are leaving your website an incentive to join your mailing list, and watch your list grow.
Rather than sending your email campaign all at once, Robly A.I. sends each email one at a time, at the precise moment your subscriber is most likely to check their inbox.
17. Convertkit
Convertkit is a platform for marketing automation that offers an easy solution for drip email campaigns that lets users build simple forms and drip campaigns that send emails to new subscribers automatically.
18. Privy
With Privy you can create eye-catching displays with simple audience targeting and triggers to encourage people to subscribe to your list and make purchases from your store. You can launch targeted pop-ups and flyouts with the intention of closing the transaction as soon as possible and unique prices, thereby reducing cart abandonment
Use automated emails to generate repeated visits & sales – Send welcome series emails, autoresponders, coupon reminders, and abandoned cart emails to encourage visitors to return to your website and read more or make a purchase. Build brand-consistent newsletters with Privy’s drag-and-drop email editor to convert your contacts into customers. Use newsletters to transform contacts into sales. Raise the median order value. Launch a cross-sell or free shipping bar to raise your average order value.
19. SendPulse
SendPulse is a multi-channel marketing automation software for promoting businesses in a variety of ways and retaining customers. With SendPulse, you can quickly develop landing pages, launch email and SMS campaigns, engage with customers via chatbots like Telegram, Facebook Messenger, WhatsApp, and Instagram, and collaborate with clients utilising these platforms. The free CRM from SendPulse makes it simple to keep track of all of your marketing initiatives and customer data.
20. Direct Mail for Mac
Email marketing software designed exclusively for macOS. Email marketing is faster and easier with a smooth and intuitive user interface than with browser-based systems. For over 15 years, new Mac users and Apple aficionados have put their trust in us!
21. Wunderkind
Wunderkind is a leading performance marketing engine that scales tailored experiences. Wunderkind enables digital businesses to remember who their customers are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads on a scale that would otherwise be impossible.
Wunderkind generates $5 billion in directly attributable revenue per year for top e-commerce brands such as Uniqlo, Sonos, and HelloFresh, frequently ranking as a top-3 revenue channel in their own analytics. Wunderkind is maniacally obsessed with ROI and aspires to be the infrastructure interface between individuals and brands in a world where consumers choose what they want, from whom they want it, and when they want it.
23. Bluecore
Bluecore is a shopper-first multichannel marketing platform that allows you to launch 1:1 campaigns across multiple channels in minutes. Bluecore curates and designs each moment to engage shoppers in their unique lifecycle pattern with the products they’ll love, from their first interaction with your brand to their first purchase and beyond — and it’s all about the data. Bluecore uses patented predictive personalization to curate product discovery and customise the end-to-end marketing experience, automating test-and-learn with machine learning and automatic optimizations. This way, you can consistently put the right products in the hands of your customers — at the right time and in the right place.
Bluecore’s retail-specific applications of predictive personalization go beyond campaigning to ensure that retail’s leading brands drive performance and profitability, from top-line revenue to bottom-line protection. Bluecore boosts customer lifetime value and overall speed to market for leading brands such as Express, Tommy Hilfiger, The North Face, Teleflora, NOBULL, Jockey, Lane Bryant, Steve Madden, Lulu and Georgia, and others.
24. Twilio SendGrid Email Marketing Campaigns
SendGrid Marketing Campaigns make it easier to drive customer engagement and achieve business objectives. Enjoy powerful yet simple segmentation, flexible and painless campaign editing, and industry-leading deliverability—all powered by the leading email service provider trusted by over 80,000 customers around the world, including Airbnb, Spotify, and Uber. They assist marketers in providing: More effective email building through their campaign creation process, which is free of frustrating, rigid step-by-step wizards that slow you down. Choose-your-own-adventure editing options save you time, whether you prefer code, design, or a combination of the two. The end result is more time to concentrate on what is most important to your marketing objectives.
With easy, high-impact segmentation and personalization, it’s simpler than ever to send targeted, customised emails that get results. Their simple, clear user interface makes it obvious who you are targeting. It’s simple to customise campaign subject lines and content by imagining the custom fields you want to import. You may make informed selections using their intuitive, impactful email testing without being bogged down in an abundance of information. They put the most crucial marketing statistics in the spotlight so you can rapidly assess performance and make adjustments. Utilize comprehensive email activity data, inbox and geography analytics, and more when it’s time to go further.
25. Pure360
Pure360 is a one-of-a-kind AI email marketing automation and personalization platform with a Customer Success Team whose sole mission is to improve your results. Pure360 allows you to integrate and connect disparate data sources, as well as collect all of your data in a customer data platform. It is simple to analyse and gain useful insights for the success of your email marketing and multi-channel marketing campaigns.
With their out-of-the-box data dashboards, you can analyse and identify your most valuable customers or those who have lapsed; understand the people who sit beneath your email marketing open and click data; and calculate the lifetime value of your customers.
Personalized emails can help you stand out from the crowd. With its robust drag and drop editor, their user-friendly all-in-one AI email marketing platform enables anyone to create standout emails. With the use of trigger abandonment campaigns and dynamic personalization blocks, email and website personalization tools, you can boost sales and improve customer engagement (social proof, weather based and so on).
Thanks to their visual journey builder, you can quickly automate client lifecycles across several channels and deliver the appropriate message to the right people at the right time, saving you valuable time. While your automations handle the labor-intensive tasks, spend your time developing your plan.
26. Xtremepush
Xtremepush is a platform for customer engagement, personalization, and data collection. It is designed specifically for delivering mobile-first, multichannel customer experiences. Through automated, real-time, and relevant messaging, it enables businesses to acquire new customers and communicate more effectively with existing customers.
Brands can use Xtremepush to send targeted and engaging messages via email, website, mobile app, SMS, and social messengers. The platform’s modular design combines enterprise-grade analytics with a comprehensive set of campaign optimization tools. It also enables brands to unify their data silos in order to achieve a true Single Customer View.
27. NetHunt CRM
NetHunt CRM is a sales automation tool that assists you in managing leads, nurturing customer relationships, tracking sales progress, and closing more deals. They believe they have created the best CRM integration for Gmail, allowing for 100% CRM functionality from within Gmail. You can use NetHunt’s core CRM features to organise and tap into your customer base in the most efficient way possible, and you can say goodbye to tedious data entry forever.
NetHunt’s duplicate prevention feature ensures that your customer base and data are always clean. The required fields feature keeps an eye on your data to ensure you have everything you need. Your customer database is securely stored in one location, safe from leaks or prying eyes thanks to proper access management. Your consumer base is divided into divisions through segmentation, which helps you focus your targeting. Your contacts can be segmented using filters and views. You can either keep the segments for yourself or share them with the team. As more contacts are added to NetHunt, you can have these portions dynamically expand.
You can convert your contacts into prospects using sales funnels, move them through the lovely, practical pipeline, add new transactions, and specify details like value, likelihood of completing, and anticipated close date. The progression of deals through the pipeline phases can also be followed. You can design one or more funnels for your goods and services, with the steps adjusted to meet your sales cycle.
Thanks to the Web Forms functionality, which may quickly and easily examine outcomes after automatically capturing incoming lead forms. No coding is necessary; simply use an intuitive builder to create and distribute attractive web forms. Web forms can be shared using embed links or pop-up windows.
You can manage projects, plan your day, and oversee your team’s workload all from within Gmail. Within Gmail, you can manage your tasks and collaborate with your team. You can also automatically assign tasks using a round-robin algorithm, link tasks to emails and CRM records, and get a daily task digest to help you plan your day. Gmail Workflows’ process automation eliminates the need for labor-intensive operations.
You can collect leads from web forms and enter them into your CRM, set up drip campaigns to nurture leads, automatically link email conversations to client profiles, have an algorithm move a lead to the next pipeline stage based on the lead’s response, set up alerts to stay informed when something happens, and automate data entry.
28. HubSpot Marketing Hub
HubSpot’s Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
HubSpot enables you to scale your business without adding complexity, regardless of the strategy, services, or software you use. You can improve your growth with HubSpot. Modern marketers have a challenging job. You are either forced to employ tools that are quite powerful but are also incredibly difficult to use, or you are juggling numerous point solutions. As a result, there will be inconsistent customer data, poor marketing, and excessive software fiddling. It need not be that way, though.
Your marketing data and tools are all centralised on a simple, effective platform with Marketing Hub. By getting all the information you require in advance, you’ll save a lot of time and be able to deliver a personalised experience that draws in the right clients and converts them at scale. Furthermore, since Marketing Hub was developed as a component of the HubSpot CRM platform, marketers can keep data at the forefront of everything they do. Marketers may achieve unmatched alignment with sales by utilising the complete CRM platform.
29. Oracle CX Marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution that allows marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while providing prospects with a personalised customer experience.
30. Campaign Monitor
Campaign Monitor is an easy-to-use email marketing platform that gives advertisers the ability to send stunning, tailored emails to their subscribers. This creates a solid route for growing subscriber engagement and fostering devoted readership and conversions. Without any technical knowledge, marketers can deliver tailored content to massive lists of subscribers using attractive templates, a drag-and-drop builder, and engagement-based segmentation.
1. AWeber
The industry leader in email marketing software for small businesses is AWeber. Since its founding in 1998, AWeber has a 20-year track record of accomplishment in assisting over a million customers to effectively and simply interact with their prospects and consumers. AWeber offers the ability to swiftly construct responsive landing pages, load and manage contacts, send stunning emails, send immediate push alerts, and evaluate outcomes without having to be a tech whiz. It also offers award-winning 24/7 US-based customer service. AWeber collaborates with more than 1,000 software partners, enabling users to easily integrate with the tools and services they need to run and expand their businesses. AWeber is a privately held business with headquarters in Chalfont, Pennsylvania.
