Top 30 Best Email Marketing Tools

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Email marketing software allows businesses to build and manage email lists, segment those lists to target email sends, and track subscriber responses. These email marketing tools can be used to create customised emails by using HTML and CSS or by using simple WYSIWYG editors. While adhering to the rules governing email outreach, email marketing software assists marketers in creating, sending, and tracking subscriber emails. The majority of email marketing solutions perform this in bulk, which boosts effectiveness. Email blasts is a typical term for these bulk communications.

Email marketing software integrates with CRM software, allowing the platform’s predictive capabilities to be enhanced. Email marketing is frequently included in marketing automation tools. This category includes email marketing point solutions that do not typically offer a full suite of additional automation features across multiple channels.

The tools available range from batch-and-blast offerings to those that let customers set up customised, triggered messages. The messages are depending on the subscriber’s actions or demographics. For instance, if a subscriber clicks a link in an email to obtain a whitepaper or buying guide, or if they fall within your target demographic. The most basic email marketing tools are made for distributing newsletters or ads.

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1. AWeber

AWeber is an email marketing tool that allows small businesses and entrepreneurs to create deeper relationships with their audiences while growing their businesses. AWeber was founded in 1998 and has been used by over 120,000 individuals and businesses for their email marketing. The platform allows users to create a mailing list, design newsletters, automate email marketing via autoresponders, and view statistics related to email marketing campaigns. AWeber’s free plan is generous, giving users with small lists access to many of the key features indefinitely.

AWeber provides a full suite of email marketing tools used by over 100,000+ small businesses, bloggers and entrepreneurs around the globe. Its web-based tools help businesses grow by staying in touch with customers and prospects through email. A lot of small businesses like working with AWeber because of its reputation for customer service and easy-to-use tools like its drag-and-drop message editor. However, the system is flexible enough to handle just about any sized business.

AWeber also offers a Newsletter Referral program that helps users grow their newsletter with a milestone referral program. Users can select AWeber when creating their Newsletter Referral campaign and enter the Campaign Wizard to configure it. They will be able to set up milestones and rewards for the campaign to define how people win by referring friends. Referred subscribers get directed to the Subscriber Page where they can join the newsletter. Users can customize this page from the Subscriber Page step in the Campaign Wizard. Finally, users can follow instructions in the Finish step to embed the Email Widget in their newsletter emails in AWeber.

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2. GetResponse

GetResponse is a cloud-based email marketing platform that enables users to create a valuable marketing list of prospects, partners, and clients. It has a deliverability rate of 99.5% to ensure messages reach destination inboxes.

GetResponse offers features such as email marketing, landing pages, webinars, and conversion funnels. The platform allows users to design emails using sections and layouts with drag-and-drop interfaces. Users can also use autoresponders to follow up automatically with customers providing information, offers, and all types of friendly communication.

GetResponse is user-friendly with key features easily accessible. It has an impressive list of features, templates, and editors but lacks in terms of reporting and phone support. Getting started with GetResponse is easy and takes only one minute. Users can decide on the plan they are interested in and start exploring different features.

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3. Moosend

Moosend is a cloud-based email marketing platform that allows businesses to easily create, send, and track emails. It offers a wide range of features that makes it an attractive choice for businesses of all sizes.

Moosend is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor. The solution is incredibly user-friendly and ideal for newbies who have never used an email marketing service before.

Moosend’s marketing automation is a real strength. It hits a sweet spot between being simple and sophisticated at the same time. Moosend offers excellent value for money and provides a generous 30-day free trial. Everything is easy to use and quick to learn. Connect your website for in-depth campaign tracking. Find out how much money you earn from your email marketing campaigns.

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4. ActiveCampaign

ActiveCampaign is a cloud software platform for small-to-mid-sized businesses that offers software for customer experience automation (CXA), which combines the transactional email, email marketing, marketing automation, sales automation, and CRM categories. It is based in Chicago, Illinois and has over 150,000 businesses in 170+ countries using its platform. ActiveCampaign works through various methods of site tracking, app integrations, and artificial intelligence to create optimized customer experiences by automating many behind-the-scenes marketing, sales, and support. It enables businesses to optimize their customers’ experiences by finding the right blend of automation and human touch.

ActiveCampaign is an integrated email marketing, automation, sales software, and CRM platform that lets users perform powerful automation. It distinguishes itself from traditional email marketing and CRM platforms by extending its services into customer support. ActiveCampaign integrates with over 850 applications including Salesforce, WordPress, Shopify PayPal Stripe Gmail Calendly Slack Facebook and WooCommerce.

Active Campaign is an automation tool based on email marketing that is ideal for beginners of inbound marketing and marketing automation. It has many CRM functionalities that will help in relationships with customers and users. With Active Campaign you can create a much more active newsletter with great capacity for personalization of newsletters. You can also create email templates to save and send them whenever you want. In addition you can extract analytical data to carry out a study of the sending of emails. This platform presents the option of being able to design your own form. Once the form is created you can modify it without any problem.

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5. Klaviyo

Klaviyo is a marketing platform that helps eCommerce store owners deliver a more personalized experience for their customers. It has helped brands across the world make more than $3.7 billion in revenue in the last year alone. Klaviyo allows you to build multi-channel experiences for your customers and manage it all from one platform. You can send bulk SMS campaigns and personalize every message with powerful automation. With Klaviyo, you can seamlessly collect and store your customer data from Shopify right within the platform. Then, you can leverage this data to drive more sales, deliver memorable experiences, and grow your business faster.

Klaviyo offers pre-built templates and simple segmentation tools that allow for ultra-personalization of email marketing based on customer behaviour. You can also combine SMS and email marketing in one platform to drive more sales and talk directly to your customers with built-in compliance and targeted, personalized messages. Klaviyo provides quick, simple, granular segmentation for products purchased, website browsing behaviour, order value, and more—all ready to drag and drop right into your customer communications.

Klaviyo helps you avoid spending effort on low-impact emails that leave money on the table. It offers VIP-exclusive product announcements, discount emails for bargain shoppers, newsletters based on product line, store opening invites based on location, product suggestions based on quizzes among others. You can target your audience using any combination of behaviour, profile property, location list predicted LTV or order date among others. Klaviyo automatically sends messages based on channel engagement profile or event data predictive analytics among other platform data.

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6. MailerLite

MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes. The key idea behind MailerLite is simplicity. MailerLite provides its customers with straightforward and user-friendly tools such as a drag & drop email editor, website builder, and an intuitive subscriber. MailerLite allows users to create engaging, dynamic emails in minutes with its intuitive drag & drop email editor. Users can also build stunning websites on their own using MailerLite’s website builder.

MailerLite offers highly-effective subscribe forms that help users grow their audience. It also offers automation features that allow users to send perfectly-timed and targeted emails automatically. Since making the switch to MailerLite, Notion VIP’s email list has exploded thanks to the dependability and ease-of-use of MailerLite.

MailerLite is a distributed team of more than 130 people living and working in 40 countries. Its international team enables it to better serve its customers all over the world. Online tools like Slack, Notion, GitHub, and 15Five help keep the team connected and strong.

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7. Constant Contact

Constant Contact is a full-featured email marketing platform with features like real-time reporting, drag-and-drop editing, and social network integration. It is a tool for sending out mass emails to SMB clients. Constant Contact has been providing marketing automation since 2019.

Constant Contact provide powerful tools to simplify and amplify digital marketing for small businesses. They help you build strong connections and generate powerful results, whether you are driving sales, growing a customer base, or engaging an audience.

You can expand your audience with their landing pages, social media lead ads, and other tools, you can quickly build your list. Your customer relationships can be improved by connecting with people wherever they are via text, email, or social media, all from a single platform to increase engagement and results for your company. It also enable you to simplify your social media presence by creating and managing social media posts and advertisements to raise awareness, drive leads, and promote growth.

It integrates with your existing apps by connecting with the digital tools you are already using to grow your business, making you sell more online in less time. The ease of creating and sending emails is fantastic. At the same time, it lacks some of the features that Mailchimp offers at the entry level. This is still a good platform to use for small businesses looking for a way to communicate with their stakeholders.

Constant Contact is well-known as a provider of marketing solutions. It has been around for decades and is used by many businesses. The interface is simple to use. All basic and advanced tasks are available here. Email marketing is exceptional, as are other features that are unique to constant contact.

There are a few features missing, particularly in the free version, such as the ability to create segments from an uploaded list and run multivariate campaigns such as sender identification.

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8. Salesforce Email Studio

With Email Studio, Salesforce Marketing Cloud provides businesses with professional-level email marketing software. Marketers can use Email Studio to create and send millions of personalised emails per day in order to maintain relationships with their customers.

Email Studio enables marketers to deliver promotional, transactional, and triggered messages in the moments that matter, from simple newsletters to AI-powered lifecycle journeys. Email Studio makes it simple to plan, personalise, segment, and optimise the customer journey, as well as measure campaign ROI using real-time feedback from users, monitor effectiveness, and plan for success.

Email Studio offers features and capabilities for any email marketing strategy and tools for any approach to email creation, including drag-and-drop to code-based tools such as drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data; personalization tools from straightforward dynamic content to robust AI-powered decisioning; marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content; prebuilt, mobile-optimized email templates; drag-and-drop content blocks; native connections with your favourite CMS tools; built-in A/B and multivariate testing; journey canvas for building cross-channel behaviour-based journeys; robust, real-time, dynamic reporting to track and optimize performance.

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9. Zoho Campaigns

With the aid of the email marketing automation tool Zoho Campaigns, you can deliver the ideal message to your subscribers at the ideal moment. Using the pre-designed templates, layouts, and drag-and-drop editor, you can produce gorgeous emails in a matter of minutes.

Say goodbye to importing and exporting list data from CRM because Zoho Campaigns’ sync feature handles this task for you so you can concentrate on expanding your audience, customers, and sales. To automatically add people to a mailing list, you can easily integrate their pre-made sign-up forms on your website. You can still manually import subscriber data if it is on an excel sheet.

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10. Litmus

Litmus provides industry-leading email personalization, optimization and collaboration software to help marketers get the best ROI from email marketing.

Litmus solutions improve marketing performance and increase customer engagement. The ability to efficiently create, test and collaborate on high volumes of email while creating highly personalized email experiences at scale helps marketers drive conversions and revenue more efficiently.

With offices in Boston, San Mateo and London and backed by Spectrum Equity, Litmus is 80% of Fortune 100 companies, top 10 retailers, 9 of the top 9 e-commerce brands and major global brands across all industries including: is used in the U.S. UNITED STATES OF AMERICA. . Banks and 23 of the top 25 US advertising agencies.

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11. Intuit Mailchimp

Mailchimp is an email and marketing automation platform for growing businesses. With world-class marketing technology, award-winning customer support, and inspiring content, they help millions of customers around the world launch, build, and grow their businesses.

Mailchimp’s marketing platform enables their customers to sell online, connect with and grow their audience, and confidently create effective multichannel marketing campaigns across email, social media, landing pages, ads, websites, and more—all from a single platform.

More than 12 million businesses, ranging from community organisations to Fortune 100 corporations, rely on Mailchimp to help them connect with their audience with the right message, at the right time, and in the right place. Mailchimp was founded in 2001 in Atlanta and has offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica.

Mailchimp offers great templates and an easy-to-use platform for up to 2000 subscribers for free. It simplifies the management of my monthly newsletter and blog emails. It’s simple to create and save emails, and it integrates with Google and social media for posting. You can go over all of the data and keep your list clean by removing inactive subscribers.

The ease of use, especially the free version, is ideal for new businesses or clubs with limited resources. The paid version can be as complex as the user desires. Because it is a well-known programme, it is compatible with a wide range of other software platforms.

What you like about it is how simple it is to set up, as well as how you can design an email template with several custom merge tags that automatically fill in as you upload an excel file with contact information. Because it does this, it is compatible with almost any CRM.

Mailchimp is best for creating visually appealing email designs with simple drag-and-drop layouts. Mailchimp also makes it simple to plan campaigns for specific audiences. The audience dashboard allows you to keep track of recent growth, engagement rates, and even audience locations, which can help you better target future emails. Furthermore, Mailchimp provides good email deliverability testing as well as spam checks. This ensures that when an email is sent, it does not bounce or end up in the recipient’s junk folder.

The only real disadvantage of using Mailchimp is the platform’s relatively limited website integration options. While Mailchimp has added a landing page builder, it is still somewhat limited. Other customer relationship management (CRM) platforms, such as HubSpot, have integrated email with website and landing page design more seamlessly. To be fair, Mailchimp does not claim to be a one-size-fits-all CRM and has wisely focused on its core service, email marketing.

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12. iContact

iContact Professional Email Marketing helps businesses of all shapes and sizes get results. From small businesses to marketing professionals looking for strategies to grow their campaigns, to large callers with 15,000 to over 5 million subscribers, iContact has a plan to meet all your needs. health list

Every marketer knows that it is all about subscriber lists. The list management tool allows you to quickly and accurately add new contacts. From opt-in forms on your website or Facebook page to simple tools to get your subscriber list, you can create beautiful lists in seconds. Also enjoy the convenience of reverse processing and automatic subscription management.

Business growth makes your life busy. Whether you’re new to email or a seasoned veteran, busy marketers know they don’t have time to waste. Their Customer Success Manager will notify you within the first 30 days. Only iContact offers all customers unlimited technical support for the life of their account.

iContact’s modern and sleek interface makes it easy to create email experiences that beautifully reflect your brand. The fully customizable drag-and-drop theme editor lets you modify and save line layouts, color palettes, typography, and content blocks for uniquely transform your brand marketing into responsive and engaging emails.

Your email address is your gateway to personal communication with your audience. Learn more about contacts by identifying your preferences during signup. You can then drive better engagement with personalized and personalized messages, or even create a set of personalized messages to help engage and engage your customers over time. We call these answering machines. You call them wonderful.

Expand your reach and schedule posts on Facebook, Twitter and LinkedIn quickly and easily with the iContact all-in-one marketing solution. Amplify your posts by adding social sharing buttons to your emails. Use our tool to grow your list with the opt-in form on your Facebook page and watch your followers turn into valuable new email contacts.

When you’re working hard on a message, you want it to arrive in your inbox. Emails sent through iContact are not bypassed. Your messages will not fall into spam traps and will not be blacklisted by your ISP. Keeping track of your posts isn’t difficult. From tracking the big picture to tracking individual clicks, their tools make it easy to understand the metrics that matter. Their reports give you all the real-time data you need to create messages that convert and grow your revenue.

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13. GMass

You may launch email marketing and email automation campaigns directly from your Gmail account thanks to the GMass plugin. Gmass is fantastic for getting in touch with lots of individuals about a particular topic. Instead of worrying about follow-ups, GMass takes care of them for you, allowing you to concentrate on more essential things. If you’re not computer literate, it could be challenging to change the way your emails are sent out. I hire for various states/areas, thus my emails occasionally come out as spammy because I run a big email campaign every week. Using the spam solver to figure out how to modify this is fantastic, but if you need to move forward, you’ll need to have some basic computer knowledge or seek assistance.

The ideal option for your business is GMass. With just a few clicks, you may send a sizable number of customised emails with GMass Merge. To avoid overwhelming your receivers, you may space out your sends with Schedule Sends. Key Email Campaign Reports provide insightful data on the effectiveness of your campaign. It is simple to get in touch with fresh leads and consumers thanks to the Email Outreach and Promotions capabilities. The GMass function makes sure that your emails always appear professional when you want to send cold emails.

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14. Close CRM

Close is a sales engagement CRM created to aid SMBs in converting more leads into income. Their focus is on the remote, nimble teams that will run businesses in the future. You’ve discovered the ideal sales tool if your team is technologically advanced and needs to grow without paying too much for business software.

Close allows you to phone, text, and email your leads without any further fees. You’ll reach more prospects, follow up more frequently, and close more transactions thanks to the Power Dialer’s abundance of productivity options, such as task reminders. For maximum team transparency, put everything on one timeline. Additionally, their integrated call coaching aids sales leaders in teaching their reps to double performance, all from within their CRM.

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15. Snov io

Snovio is your ideal CRM for effective contact management and cold outreach. Find more convertible leads, verify contacts, track your leads’ progress, and automate cold outreach. With personalised automated outreach and over 2000 integration options, you can save your sales team time and increase revenue.

Snov.io is an all-in-one CRM and outreach automation platform that offers a variety of tools for lead generation, data and contact management, email verification, email sending, and email tracking. Snov.io’s tools include managing prospect lists, creating automated email campaigns, A/B testing email campaigns, sending bulk emails in Gmail, tracking email campaign performance, integrating with other tools, and using the Snov.io API.

Snov.io also offers lead engagement tools for B2B companies, SDRs, and sales teams. These tools include Email Finder to find and collect pre-verified leads according to your ideal customer profile; Drip Campaigns to scale your sales with personalized email outreach and automated follow-ups; Email Verifier to reduce bounce rate and keep your database clean with easy 7-tier verification; Email Warm-up to improve your deliverability and email placement to always land in the lead’s Inbox; Sales CRM to optimize your sales team’s workflow with simple yet powerful sales CRM; Email Finder Extensions to find lucrative leads on the go with click-and-collect email finder extensions.

Snov.io is localized into four languages for convenience. It offers integrations with over 5,000 tools from CRMs to customer support apps. Snov.io is an effective tool for drip campaigns. Users can personalize their emails, set triggers, plan follow-up emails, monitor statistics. The platform now has an A/B testing feature so users can experiment with their emails to gain more customer’s attention.

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16. Robly

Robly is an email service provider created for businesses of all kinds that focuses on assisting non-profits, religious organisations, and educational institutions. It enables both novices and seasoned marketers achieve up to 50% higher open rates and expand email lists up to four times more quickly by utilising unique automation and AI technology.

The technologies from Robly distribute emails when recipients are most likely to read them, retarget non-openers automatically, and safeguard sender reputation by segmenting and stifling sends to disinterested individuals. The company was established in 2013 and has its corporate headquarters there. SoftwareReviews named Robly a winner of the 2022 Email Marketing Data Quadrant Award, and users on Crozdesk and G2 selected Robly as the category leader, the quality pick, and the champion for the happiest users.

Robly’s breakthrough OpenGen technology sends your first campaign as you would normally send it. OpenGen will then re-send your campaign 1-5 days later with a different subject line to only those subscribers who did not open your initial email.

Use a pop-up widget with Robly’s signature Exit-Intent technology instead of a standard sign-up widget to offer subscribers who are leaving your website an incentive to join your mailing list, and watch your list grow.

Rather than sending your email campaign all at once, Robly A.I. sends each email one at a time, at the precise moment your subscriber is most likely to check their inbox.

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17. Convertkit

Convertkit is a platform for marketing automation that offers an easy solution for drip email campaigns that lets users build simple forms and drip campaigns that send emails to new subscribers automatically.

ConvertKit helps creators grow their audience, connect and build a relationship with that audience, and earn a living online by selling digital products. ConvertKit offers powerful features to help creators optimize their most important asset – their audience. The platform allows users to create landing pages, email sequences, and automations that make life easier for creators. ConvertKit Commerce is ready-made to help users sell digital products.

ConvertKit Creator Profile is the online hub of all channels, products, and newsletter feed. It’s the quickest and easiest way to let new audiences know who you are and what you offer. The Commerce functionality within ConvertKit allows users to create and sell digital products without needing to use a separate tool or manually add it to the flow of their website.

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18. Privy

With Privy you can create eye-catching displays with simple audience targeting and triggers to encourage people to subscribe to your list and make purchases from your store.

You can launch targeted pop-ups and flyouts with the intention of closing the transaction as soon as possible and unique prices, thereby reducing cart abandonment

Use automated emails to generate repeated visits & sales – Send welcome series emails, autoresponders, coupon reminders, and abandoned cart emails to encourage visitors to return to your website and read more or make a purchase.

Build brand-consistent newsletters with Privy’s drag-and-drop email editor to convert your contacts into customers. Use newsletters to transform contacts into sales

Raise the median order value. Launch a cross-sell or free shipping bar to raise your average order value.

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19. SendPulse

SendPulse is a multi-channel marketing automation software for promoting businesses in a variety of ways and retaining customers. With SendPulse, you can quickly develop landing pages, launch email and SMS campaigns, engage with customers via chatbots like Telegram, Facebook Messenger, WhatsApp, and Instagram, and collaborate with clients utilising these platforms. The free CRM from SendPulse makes it simple to keep track of all of your marketing initiatives and customer data.

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20. Direct Mail for Mac

Direct Mail is an email marketing solution for Mac that enables users to create and send personalized emails to their subscribers. It is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Direct Mail has a smooth and intuitive user interface that makes email marketing faster and easier than browser-based systems. It offers cloud sync features that let you work from any device with any colleague. Direct Mail is GDPR-compliant.
Users can choose any one of Direct Mail’s gorgeous email templates and customize them to their heart’s content. They can grow their mailing list by adding a subscribe form to their website or importing contacts from other apps.

Direct Mail offers real-time open and click tracking with campaign reports that users can view anytime, anywhere. Users can enjoy fast, reliable email delivery with automatic unsubscribe, bounce and complaint handling. They can also create automated welcome messages, drip campaigns, birthday greetings and more with autoresponders. Direct Mail has a pricing model of free subscription starting from $15.00/month. A free trial is available without requiring a credit card.

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21. Rasa

Rasa.io is an email marketing tool that lets you send automated and customized emails to every person on your list. Rasa.io helps you create beautiful and effective email newsletters customized for every customer. You can use the simple editor to add a custom note inside the newsletter about anything you want from a personal introduction to company updates. You can also add custom text and images to your newsletter for content that shows off your brand. With rasa.io, you can send personalized emails and track engagement right in the dashboard.

Rasa.io uses AI to personalize the content of each subscriber’s email so that they receive a unique, curated email made just for them. The built-in AI learns how subscribers interact with emails and personalizes newsletters based on their interests. Rasa.io allows users to choose vendors, price, location, and frequency of ads that they would like to work with. All logistics are handled outside of the platform – users have full control.

Rasa.io is an excellent idea executed superbly. It is a comprehensive solution that takes the bulk of work out of keeping email subscribers actively engaged. There is room for improvement, but as a concept, it is an excellent idea executed superbly.

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22. Wunderkind

Wunderkind is a one-to-one marketing platform that helps retailers generate additional eCommerce revenue with its performance marketing engine. Wunderkind enables marketers to reach new customers through their owned channels at unprecedented scale without relying on expensive paid channels for scale. Behavioural segmentation is the most important aspect of creating personable, high-converting email marketing campaigns.

Wunderkind’s data found that triggered emails, including abandoned cart emails, generate 24-times more revenue per send. They also have significantly more endurance than your average email, with nearly a quarter of engagement happening more than 24 hours after the initial send. Powerful marketing automation incorporates multiple channels—including email, web, search, mobile, and social media. Wunderkind identifies and follows visitors and customers as they browse and engage with brands on all these channels and more. Wunderkind’s email automation tool helps craft a consistent, uninterrupted journey for customers.

Wunderkind’s one-to-one performance marketing engine generates 11-20% additional eCommerce revenue by reducing abandoned tickets and maximizing profitability. It recognizes shoppers at a much higher rate and remarkets to them with a higher volume of relevant digital touchpoints—drastically accelerating digital and direct-to-consumer growth. Triggered emails are automated emails based on specific actions site visitors take on your website. They aim to circumvent batch-and-blast sends by sending personalized emails based on customer behaviour.

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23. Bluecore

Bluecore is a shopper-first multichannel marketing platform that allows you to launch 1:1 campaigns across multiple channels in minutes. Bluecore curates and designs each moment to engage shoppers in their unique lifecycle pattern with the products they’ll love, from their first interaction with your brand to their first purchase and beyond — and it’s all about the data.

Bluecore uses patented predictive personalization to curate product discovery and customise the end-to-end marketing experience, automating test-and-learn with machine learning and automatic optimizations. This way, you can consistently put the right products in the hands of your customers — at the right time and in the right place.

Bluecore’s retail-specific applications of predictive personalization go beyond campaigning to ensure that retail’s leading brands drive performance and profitability, from top-line revenue to bottom-line protection. Bluecore boosts customer lifetime value and overall speed to market for leading brands such as Express, Tommy Hilfiger, The North Face, Teleflora, NOBULL, Jockey, Lane Bryant, Steve Madden, Lulu and Georgia, and others.

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24. Twilio SendGrid

SendGrid Marketing Campaigns make it easier to drive customer engagement and achieve business objectives. Enjoy powerful yet simple segmentation, flexible and painless campaign editing, and industry-leading deliverability—all powered by the leading email service provider trusted by over 80,000 customers around the world, including Airbnb, Spotify, and Uber. They assist marketers in providing: More effective email building through their campaign creation process, which is free of frustrating, rigid step-by-step wizards that slow you down. Choose-your-own-adventure editing options save you time, whether you prefer code, design, or a combination of the two. The end result is more time to concentrate on what is most important to your marketing objectives.

With easy, high-impact segmentation and personalization, it’s simpler than ever to send targeted, customised emails that get results. Their simple, clear user interface makes it obvious who you are targeting. It’s simple to customise campaign subject lines and content by imagining the custom fields you want to import. You may make informed selections using their intuitive, impactful email testing without being bogged down in an abundance of information. They put the most crucial marketing statistics in the spotlight so you can rapidly assess performance and make adjustments. Utilize comprehensive email activity data, inbox and geography analytics, and more when it’s time to go further.

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25. Pure360

Pure360 is a one-of-a-kind AI email marketing automation and personalization platform with a Customer Success Team whose sole mission is to improve your results. Pure360 allows you to integrate and connect disparate data sources, as well as collect all of your data in a customer data platform. It is simple to analyse and gain useful insights for the success of your email marketing and multi-channel marketing campaigns.

With their out-of-the-box data dashboards, you can analyse and identify your most valuable customers or those who have lapsed; understand the people who sit beneath your email marketing open and click data; and calculate the lifetime value of your customers.

Personalized emails can help you stand out from the crowd. With its robust drag and drop editor, their user-friendly all-in-one AI email marketing platform enables anyone to create standout emails. With the use of trigger abandonment campaigns and dynamic personalization blocks, email and website personalization tools, you can boost sales and improve customer engagement (social proof, weather based and so on).

Thanks to their visual journey builder, you can quickly automate client lifecycles across several channels and deliver the appropriate message to the right people at the right time, saving you valuable time. While your automations handle the labor-intensive tasks, spend your time developing your plan.

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26. Xtremepush

Xtremepush is a platform for customer engagement, personalization, and data collection. It is designed specifically for delivering mobile-first, multichannel customer experiences. Through automated, real-time, and relevant messaging, it enables businesses to acquire new customers and communicate more effectively with existing customers.

Brands can use Xtremepush to send targeted and engaging messages via email, website, mobile app, SMS, and social messengers. The platform’s modular design combines enterprise-grade analytics with a comprehensive set of campaign optimization tools. It also enables brands to unify their data silos in order to achieve a true Single Customer View. The company was named to the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019 and 2020.

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27. NetHunt CRM

NetHunt CRM is a sales automation tool that offers a wide range of features to help you manage leads, customer relationships, and sales progress. Their core CRM features allow for efficient customer base organization and eliminate the need for tedious data entry. The CRM integrates well with Gmail, allowing for 100% functionality within the email platform. The duplicate prevention feature ensures clean data and the required fields feature ensures that all necessary data is included. The segmentation feature helps focus targeting efforts, and the use of sales funnels and pipelines allows for easy tracking of deals. The Web Forms functionality simplifies lead capture, and process automation eliminates the need for labor-intensive operations. Email tracking allows for monitoring of opens and clicks, and email campaigns and sequences can be easily created and tracked.

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28. HubSpot Marketing Hub

HubSpot’s Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot enables you to scale your business without adding complexity, regardless of the strategy, services, or software you use. You can improve your growth with HubSpot. Modern marketers have a challenging job. You are either forced to employ tools that are quite powerful but are also incredibly difficult to use, or you are juggling numerous point solutions. As a result, there will be inconsistent customer data, poor marketing, and excessive software fiddling. It need not be that way, though.

Your marketing data and tools are all centralised on a simple, effective platform with Marketing Hub. By getting all the information you require in advance, you’ll save a lot of time and be able to deliver a personalised experience that draws in the right clients and converts them at scale. Furthermore, since Marketing Hub was developed as a component of the HubSpot CRM platform, marketers can keep data at the forefront of everything they do. Marketers may achieve unmatched alignment with sales by utilising the complete CRM platform.

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29. Oracle CX Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution that allows marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while providing prospects with a personalised customer experience.

Oracle CX Marketing is a suite of cloud-based tools for customer relationship management (CRM), sales, marketing, customer service, e-commerce and other tools. Oracle CX Marketing enables organizations to craft digital marketing campaigns to target prospects and existing customers. It enlists automation and data analytics to segment audiences, target recipients, and craft personalized content and messaging to them. Oracle CX Marketing is an integrated set of digital marketing solutions that help B2B and B2C marketers deliver personalized experiences.

Oracle CX Marketing consists of numerous applications designed to bridge the gaps in data silos & customer experience (CX). The suite includes unique features such as automation, cross-channel marketing, content marketing, mobile marketing channels, real-time analytics and social marketing. Oracle CX Sales Cloud offers cx solutions like adaptive intelligence sales force.

Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service. By 2021, Oracle CX was combined with Oracle Data Cloud and became Oracle Advertising and Customer Experience (CX).

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30. Campaign Monitor

Campaign Monitor is an email marketing platform that enables marketers to send beautiful and personalized emails, creating a reliable channel to connect with their audience. It distinguishes itself primarily through ease-of-use and features aimed at getting users emailing quickly.

Campaign Monitor offers professionally-designed templates to launch targeted campaigns like marketing offers, product announcements, newsletters, or event promotions. The platform does well at both tracking the customer journey and automating that process.

Campaign Monitor’s email builder allows users to design beautiful, branded, and personalized emails that work well on every device. With the list management tools, marketers can manage their subscribers and build segments based on their own criteria. Users can also automate email campaigns to reach their audience and send the right email to the right person at the right time.

Campaign Monitor is used by over 2 million marketers at 150,000 companies around the world for simple and effective email marketing. Customers include Birchbox, Sephora, Top Shop and Buzzfeed. Campaign Monitor was founded in Sydney in 2004 to help businesses deliver pixel-perfect email marketing campaigns. It now has offices in 20 cities globally including San Francisco, New York, London and Sydney.

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Email Marketing Frequently asked Questions (FAQs)

What is email marketing?

Email marketing is a strategy used by companies to advertise their goods or services via email with the aim of increasing sales and cultivating client connections. Sending out promotional communications to huge audiences is a type of direct and digital marketing. Email marketing can assist in keeping your clients up to date on your newest products by integrating it into your marketing automation initiatives. It is frequently employed to advertise special deals, cultivate leads, and increase the success of your content marketing initiatives.

Email marketing may play a significant role in your overall marketing plan by assisting with lead generation, brand exposure, relationship-building, and consumer engagement in between purchases.

What are the types of email marketing?

Email marketing is a type of digital marketing that requires the sending of emails to individuals or groups of people for the purpose of promoting a business, product, or service. There are various types of email marketing campaigns, each with a specified purpose and audience. The most common types of email marketing campaigns are:

• Welcome Emails: These are sent to greet and welcome consumers to a brand or service, usually after signing up for a newsletter, product trial, or other offer. The purpose of these emails is to introduce the brand, showcase what the consumer can gain from engaging with the product or service, and encourage them to become loyal customers.

• Promotional Emails: These are messages that push a specific product, sale, or discount to subscribers. The aim is to influence customers to buy or take advantage of a limited-time offer. A clear call-to-action (CTA) prompts the reader to take immediate action in promotional emails.

• Newsletter Emails: These are regular updates sent to subscribers that contain news, tips, and information about the company, industry, or product/service. Newsletters are generally sent regularly, such as weekly or monthly, and are meant to keep subscribers engaged and informed.

• Abandoned Cart Emails: These are sent to customers who added items to their cart but did not complete the checkout process. Abandoned cart emails aim to encourage customers to complete their purchase by reminding them of the items left in their cart, offering a discount, or providing additional information about the product.

• Re-engagement Emails: These are sent to subscribers who have not engaged with the brand or opened emails in a while. The goal of re-engagement emails is to remind subscribers of the brand’s value and encourage them to become active again. These emails may offer a special promotion or invite subscribers to provide feedback about their experience.

• Transactional Emails: These are messages that are triggered by a customer’s action, such as making a purchase or creating an account. Examples of transactional emails include order confirmations, shipping notifications, and password reset requests. Transactional emails are not promotional in nature but provide important information to the customer.

Email marketing is effective in connecting with customers and for the promotion of products or services. The different types of email marketing campaigns serve specific purposes, such as welcoming new customers, promoting products, providing information, and encouraging customer engagement. By effectively email marketing effectively, businesses can build brand awareness, increase customer loyalty, and drive sales.

How to get started with email marketing

Email marketing is a good tool that individuals and  businesses can use to communicate with their customers to drive traffic to their websites or sales.

If you have never used email marketing previously, it may seem overwhelming, but with the correct advice, you can get started immediately. You can start with email marketing by following these steps:

• Choose an email marketing service provider: There are many email marketing service providers available you thee that you can choose from, which were mentioned in this article. While choosing a service provider, take into account elements like cost, simplicity of use, features, and integrations.

• Define your audience: Your email marketing campaigns should be targeted to specific groups of people. Determine your target audience’s characteristics and the informational needs they have.

• Define your goals: You can specify what you would like to achieve with your marketing emails, such as wanting to increase sales, increase awareness of your brand, or simply drive site traffic. By defining your goals, yo will be able to measure the success of your marketing campaigns.

• Build your email list: You’ll need a list of people to send your email campaigns to. You can start by adding your existing customers and leads to your list. You can also use tactics such as offering a lead magnet, creating landing pages, and using social media to build your list.

• Plan the types of emails you will send: You could send a variety of emails such as automated emails, newsletters, and promotional emails. Plan your campaigns based on the email kinds that will be most useful for your company.

• Create your first email: Following the identification of your target audience, your objectives, and the categories of emails you wish to send, you may begin your email marketing campaigns. Use an email template to make the process easier and ensure that your emails are professional-looking and consistent.

• Send or schedule your email: Your email marketing campaign can be delivered to your email list immediately after creation or scheduled to go out at a convenient time. Check that your emails are tested before you send them to ensure that they are no errors and they look great on different devices.

To connect with your target market and accomplish your business objectives, consider using email marketing. You can start begin email marketing and start getting results by going through these steps.

Final Thoughts

Email marketing is a very good tool that can help businesses reach and engage their audience. However, creating effective email campaigns requires careful planning and execution. Keep in mind when developing an email marketing plan that the success of your campaigns mainly depends on your ability to connect with your audience and encourage them to take action.

Consider implementing some of the best practises advised by industry professionals to increase the efficiency of your email marketing. For example, using action-oriented verbs in your subject lines and calls-to-action can make your emails more enticing and clickable. Additionally, focusing on a clear and concise message that encourages a single action from the reader can help increase conversions.

Remember that email marketing is not a one-time event, but a continuous process of building and nurturing relationships with your audience. As you create thought leadership content and publish it, make sure to use email marketing and social media to drive traffic towards it and maximize its exposure.

In conclusion, even though email marketing can be challenging, it is also a valuable tool that can help businesses connect with their audience and drive conversions. By following best practices and staying focused on building relationships with your audience, you can create effective email campaigns that deliver results. So, don’t hesitate to take action and start improving your email marketing strategy today!